Daca anul trecut Nokia ocupa pozitia secunda, dupa Coca-Cola, in studiul realizat de Synovate, anul acesta cele doua branduri au facut o rocada iar producatorul finlandez de telefoane mobile a devenit cel mai de impact brand in randul romanilor.

“Oferirea de solutii noi, eficiente, la indemana a dus la castigarea increderii romanilor. Nokia este o marca unisex, apreciata de toti, indiferent de varsta”, a spus Alecsandra Fulga, Client Service Manager la Synovate Romania.

Pozitia a treia ii revine producatorului german de automobile Mercedes, brand care a inregistrat cresteri in scorurile de impact, in special in randul barbatilor. Brandul Mercedes este mai relevant pentru tinerii cu varste cuprinse intre 18 si 24 de ani, care au un profil aspirational. Pentru persoanele din segmentul urmator de varsta, 25-34 de ani, Mercedes reprezinta recunoasterea valorii, prestigiu si putere, potrivit Alecsandrei Fulga.

Cea mai mare crestere in topul High Impact Brands a inregistrat-o insa Volkswagen, brand care a urcat de pe locul 17 direct pe locul patru, in cadrul studiului din acest an. Pe pozitia a cincea se plaseaza, in scadere cu doua locuri, Ariel, “cel mai bun detergent” in opinia romanilor.

Brandurile BMW, adidas, Philips, Sony si Audi completeaza topul celor mai de impact zece branduri din Romania.

Noutatea studiului din acest an o reprezinta intrarea unei marci romanesti in top 20. Astfel, Dacia ocupa pozitia 16, inaintea Milka, Avon, Colgate si Panasonic, dar dupa Samsung, Nike, Nivea, L’Oreal si Dove. Cu exceptia persoanelor din segmentul de varsta 18-24 de ani (adica tocmai cei care indragesc Mercedes), romanii considera ca Dacia este o marca importanta in viata lor, care genereaza optimism.

Dacia ocupa prima pozitie si in topul brandurilor romanesti cu notorietate ridicata, urmata de BCR, Arctic, Borsec, BRD, Banca Transilvania, Romtelecom, ARO, Dorna si Altex.

Studiul High Impact Brands include si o serie de clasamente pe categorii de produse. Astfel, marca de automobile cu notorietatea cea mai ridicata este BMW. Philips se afla in fruntea topului la categoria Electronice-electrocasnice, iar la Produse alimentare clasamentul e condus de Jacobs. Bergenbier e cea mai cunoscuta bautura alcoolica, iar Coca-Cola e prima dintre bauturile nealcoolice. Nivea si BCR au strans cele mai multe puncte la categoriile Ingrijire personala si Banci-asigurari.

Milka is also the name of a chocolate bar made in Switzerland.

learn about the history of the smooth, milky chocolate: http://en.wikipedia.org/wiki/Milka

watch Milka commercials (in French, sorry can't find English): http://www.milka.fr/milka1/page?siteid=milka1-prd&locale=frfr1&PagecRef=566

play a game on the German Milka site - climb up the mountain and grab the chocolate: http://www.milka.de/milka/page?siteid=milka-prd&locale=dede1&PagecRef=184#

Текст: Диана Георгиева

Архитектурата крие своето очарование и дори да не си професионално обремнен, понякога тя просто се натрапва. На 18 и 19 септември в хотел Sheraton ще се проведе Sofia Architecture Week 2008, където лектори ще бъдат изявени специалисти от Австрия, България, Великобритания, Испания, Румъния, Сърбия и Франция. Идеята е да се дискутират последните тенденции и как те могат да се приложат у нас. А главният проблем, на който ще се обърне специално внимание, е разминаването между желанията на инвеститорите и решенията на архитектите. Регистрация за участие може да бъде направена на сайта www.sofiaarchitectureweek.com.

Пътуващата експозиция Milka Alpine Tour 2008 ще бъде у нас в дните между 4 и 14 септември, а градовете, избрани от организаторите, са София, Пловдив, Варна, Бургас, Русе, Стара Загора и Велико Търново. На площ от 600 кв.м. всеки ще може да разгледа шоколадовата фабрика на Milka, да види как се приготвя шоколадът от истинско алпийско мляко, да се катери на стена с алпийска панорама, да участва в надпревари с дървени ски и прочее. Входът е свободен между 11:00 и 20:00, а за най-големите късметлии има и награда – семеен уикенд в Австрия. Архитектурата крие своето очарование и дори да не си професионално обремнен, понякога тя просто се натрапва. На 18 и 19 септември в хотел Sheraton ще се проведе Sofia Architecture Week 2008, където лектори ще бъдат изявени специалисти от Австрия, България, Великобритания, Испания, Румъния, Сърбия и Франция. Идеята е да се дискутират последните тенденции и как те могат да се приложат у нас. А главният проблем, на който ще се обърне специално внимание, е разминаването между желанията на инвеститорите и решенията на архитектите. Регистрация за участие може да бъде направена на сайта www.sofiaarchitectureweek.com.

Explicatii:

1. Am facut o cautare pe google.ro, imagini, dupa "ciocolata laura".

2. Se pare ca Laura a fost inlocuita barbar de catre 2 iepurasi.

3. De aia imi place mie ciocolata cu "alune". Sa fie cat mai mari si mai apetisante :P.

4. Laura e o vacutza? Nuuuuuuuuuu!!!!!

P.S. Nu e prea funny, dar n-am avut alte idei, asa ca sa nu aruncati cu rosii in mine.

Interesanta strategia celor de la creatie care au mizat pe "copilul din tine" pentru a produce o intreaga campanie ludica targetata pentru toata lumea caci reclamele cu marmota au fost primite f. bine pe tot segmentul de varsta (nu doar pe cel tanar cum era de asteptat).
Aspect ludic pe care il folosesc si cei de la Orange (vezi mascotele alea doua) sau cei de la DOMO (idem) si parca mai erau vreo doua dar nu le-am retinut.

O strategie usor consumabila repede, zic eu, pentru ca daca se mentine trendul o perioada (fie ea si scurta), calupul publicitar va fi un fel de Miaunel si Balanel iar lumea se va satura si va prefera Cartoon Network-ul :D

O espetáculo comemorará os cinquenta anos de moda da estilista. Haverá um show musical que usará as cores da bandeira mexicana para apresentar, em três atos, os tons dos figurinos, a música e as danças folclóricas e indígenas do México.

O DesfiIe Show da estiIista MiIka foi incluido no CaIendario OficiaI de Eventos de Porto Alegre segundo projeto de lei aprovado peIa Câmara de Vereadores. O espetáculo acontecerá no Gigantinho, no dia 26 de abril de 2009. Todos os ingressos serão doados para instituções de caridade.

(Habe den Kopf in einem menstruell bedingtem Hormonrausch doch noch aufgefressen...)

Em vários pontos da cidade você vai encontrar pequenas lojas de conveniência que vendem alfajores de inúmeras marcas. Com tanta variedade, fica difícil escolher. Eu fiz esse imenso esforço pra você e provei algumas diferentes marcas: Milka, Sucesso, El Cachafaz e os tradicionais Havanna. Esse último só é vendido nos cafés Havanna e no Dutty Free.

O Milka, da Nestlè, feito com o mesmo chocolate que temos aqui no Brasil vendido em barras, é ruim. Muito doce, ideal para o paladar de uma criança. A não ser que você seja uma formiga, não prove. O Sucesso, achei ruim também. Não me lembro, exatamente, o porquê. O Havanna caiu um pouco de 2007 pra cá. A empresa variou muito seus negócios e acabou deixando de caprichar no seu carro-chefe. Aquele cheirinho de laranja que tinha e a maciez da massa já não são mais os mesmos. Porém, continua sendo um bom alfajor. A grande surpresa para mim foi o El Cachafaz. A embalagem dele é uma imitação do Havanna (dourado com estrelinhas), o preço é o mesmo, mas o sabor é superior. Ele é fofinho por dentro, derrete na boca, e a cobertura de chocolate é bem mais grossinha, faz "croc" quando você morde.

O problema é que não encontrei caixas pequenas de El Cachafaz (só com 48 unidades) então eu trouxe uns avulsos e acabei comprando os do Havanna na caixinha com seis para presentear meu amigos. No Dutty Free, quando voltávamos para o Brasil, não resisti e levei uma caixa de Havanna pra mim, com 24 alfajores. Saiu por US$18 dólares. Nas lojas Havanna cada unidade custa $2,50 pesos. O El Cachafaz custa o mesmo que o Havanna. Já os demais oscilam entre $1,50 e $ 2 pesos.

Danica, look out: Indy Lights driver, Ana Beatriz, scored her first victory in Nashville. Her showing was not quite as strong at Mid-Ohio, but she drove a solid race on Sunday and posted a 5th place finish amidst all the carnage plaguing the field. This girl is good. If she makes it to Indy Cars, Danica will really have to work to maintain her spot as top female. And, in case you're wondering, Ana (or Bea, as she's known through the paddock) is running third in points in Indy Lights.

Weather: Both races these past two weekends have been affected by weather. But the rain is not the problem. It was the heat. Mid-Ohio's date is fine because pleasant days are possible in Ohio in July.

Nashville, on the other hand, is ridiculous. While Nashville is basically DOA for the '09 schedule, if by some miracle it does return, the date needs to be changed.  Granted, it is a night race but most of the weekend's activities take place in the afternoon and Nashville in July is way too hot. I was there from July 10th to the 17th and the coolest day was 88 degrees with 60% humidity. It is nothing short of remarkable that one of those Tennessee Indy Car fans did not collapse from heat stroke. Nashville is an interesting track with its concrete surface and Indy Car gets more attendance than Nashville's Nationwide and truck race, but if it comes back; please, change the date to a cooler month.

On Danica and Milka: I've seen enough of it already. All sports programs, please stop looping the footage. It's giving me a headache.

(Just wishful thinking. I know, I know... publicity for the series.)

On Rahal: I must admit, I was surprised Graham Rahal did not have a stronger showing at Mid-Ohio. The 2.4- mile course is Graham's home track, and with the changing conditions at the beginning of the race, I figured he would burst through the field. Instead the Newman/Haas/Lanigan driver only managed a 16th place finish. Oh well, Edmonton's next.  And Graham has had some good luck on street circuits adjoining with airports.

History repeats itself: AFS-Andretti/Green Indy Lights driver, Raphael Matos, has won the first race of every Indy Lights double-header. This weekend was no different. Last year's Atlantic champion led from the pole on Saturday, and never let it go. If Kanaan were to leave AGR next year, Matos will almost certainly replace him. Matos is second in Indy Lights points, only one point behind.

What the...?: In case you haven't already heard, Sunday's Indy Lights race was chaotic, to put it mildly. Most noteworthy is Johnny Reid and James Davison.

For a little background, Davison was running second at Nashville when Reid moved up on Davison on the backstraight. The two made contact, and the incident ended both of their races.

In race 2 at Mid-Ohio, Reid was leading when the yellow came out towards the end of the race. The race was going to end under caution, and it looked to be Reid's win. However, water got into Reid's radio before the race even started. He had no contact with his team. As they were coming to take the checkers with Reid in first and Davison in second, Reid pulled in to pitlane expecting the others to follow him. They did not.

Davison went on to take the win. Reid would wind up ninth.

Later on, Davison remarked how he wondered if this was Reid's way of making Nashville up to him.

Lastly,

Red Domination: Once again this weekend, the podium was basked in red driving suits. Briscoe, Castroneves, and Dixon claimed the top three spots. Chances are it will continue again next weekend.

Will it ever change? Of course. But probably not until the new chassis arrives.

Up next is the Rexall Edmonton Indy. This will be the first and only race with Atlantics as a supporting event. Hopefully, in '09 they will have a prominent presence at Indy Car races, but don't hold your breath.

Zach

Oliver Geissen Foto: RTL/Wischmeyer

BACCARDI, LANGNESE ODER COCA-COLA? WER RÄUMT BEI OLIVER GEISSEN AB?
"Baccardi-Feeling", "Coca-Cola Is It", "What A Wonderful World" – viele Hits aus der Werbung stürmten die deutschen Charts. Jetzt haben die "Chart Show"- Experten "Die erfolgreichsten Werbehits aller Zeiten" ermittelt. Welcher Werbe-Song platzierte sich am längsten weit oben in den deutschen Hitparaden? Die Antwort gibt Oliver Geissen

am Freitag, 4. Juli, um 20.15 Uhr (RTL).

Showacts sind unter anderem Kate Yanai mit "Bacardi Feeling", die Flames mit "Everytime", Mario Jordan mit "Welch ein Tag" und Slade mit "Far, Far Away". Auf der Couch sitzen Moderator Marco Schreyl und Musikexperte Thomas M. Stein.

Die Ultimative Chartshow - Die erfolgreichsten Werbehits [Doppel-CD] - hier informieren & bestellen

"I’m Walkin" – erst Aral machte den Song von Fats Domino wieder populär. Aber für welche Jeansmarke wirbt eigentlich der Song "Hip Teens Don’t Wear Blue Jeans?" Welcher Song verbirgt sich hinter dem Klassiker "Nimm das Leben nicht so schwer, jetzt kommt der Hustinetten Bär"? Sind die Songs von Pepsi erfolgreicher als die von Coca-Cola? "Schönes Haar ist Dir gegeben, lass es leben..." – welches Lied stand für diese Zeile Pate? Die Antworten gibt Oliver Geissen. Außerdem gibt es Wiederbegegnungen mit Clearasil, Cefrisch, Beck’s und Milka.

Die Ultimative Chartshow - Die erfolgreichsten Werbehits [Doppel-CD] - hier informieren & bestellen

Weitere CDs zur RTL-Chartshow (Ausschnitt):

Die Ultimative Chartshow - Die Alben [Doppel-CD]

Die Ultimative Chartshow - Sänger Made in Germany [Doppel-CD]

Die Ultimative Chartshow - Die erfolgreichsten Rockstars [Doppel-CD]

Por fin!!! Encontré un sitio con mucha información sobre el alfajor argentino, con historia del alfajor, secretos de los alfajores, recetas para hacer alfajores de maicena, de chocolate y cordobés. Hay bastante información de marcas argentinas como Havanna, Balcarce, Milka, Terrabusi y Capitán del Espacio.

Les paso el link:

http://www.alfajorargentino.com.ar

Disfruten de la golosina más rica de Argentina!

Maybe the Milka Kuh should do a cameo on Law & Order...

Livia

Noch daheim wohnen:

Bello

Blacky

Fury

Max & Moritz

Milka

Rosi

Als Gourmand der alten Schule bin ich selbstverständlich immer an Neuheiten auf dem Bereich der Schokoladentafeln interessiert. Milka hat zur Zeit eine Aktion laufen, in der die eigene Schoki mit Daim-Stückchen durchsetzt wurde.

Dabei ist die Tafel schon noch ziemlich schokoladig und keinesfalls hart, wie man es bei Daim durchaus hätte erwarten können. Mir ist leider aufgefallen, dass man sich beim Essen lieber beeilen sollte, selten hatte ich so schnell geschmolzene Schokolade an den Fingern. Beim Beißen erinnert das Gefühl an die Sorte Corn-Flakes von Ritter Sport, da hätte ich mir mehr Festigkeit gewünscht - oder größere Stückchen. Der typische Effekt, auch bei nur wenig Anteil an Daim, stellt sich trotzdem ein, das Karamell klebt wie wild an den Zähnen.

Vielleicht waren meine Erwartungen aber auch grundlegend falsch, die Info-Community preisvergleich.de äußert sich in der Produktbeschreibung so:

Verleiht lockigem und gewelltem Haar langandauernde Vitalität ohne es zu beschweren. Gibt starken Halt – ohne zu verkleben. Schützt vor UV-Strahlung und trocknet das Haar nicht aus. Lässt sich leicht ausbürsten.

Das kann ich alles so nicht unbedingt bestätigen. Starker Halt ja, allerdings verklebt das schon ganz schön. Es will mir auch nicht gelingen, die Karamellbrocken in meine Hochsteckfrisur einzuarbeiten. Ein anderes Problem, was im Internet nicht erwähnt wurde, ist die starke Zunahme an Bienen in Kopfnähe. Da bleibe ich doch lieber beim Kokos-Wachs, das lockt lediglich ein paar Affen an und die sind wirklich lustig.

Milka hat in den letzen Jahren schon bessere Sorten gebracht, ich denke da vor allem an die mit den Kuhflecken aus weißer Schokolade. Es ist letztlich auch nichts wahnsinnig Überraschendes mehr, wenn irgendwo Daim-Geschmack mitmischt. Da gab es schon den McFlurry, ein eigenes Eis, die wundervolle Almondy-Torte und den Cappuccino von Jacobs. Es ist nicht mal die erste Zusammenarbeit mit einer anderen Schokolade, vor Milka war es schon mal Marabou.

Daim ist damit die Hure unter den Schokoriegeln, schmeckt aber ausgezeichnet.

Se ştie că Milka are o nouă formă de prezentare a ciocolatei şi nume cea cu ambalaj resigilabil…prinde la public deoarece poţi să o închizi, să o deschizi şi îşi păstrează aceeaşi aromă şi este mult mai uşor de utilizat. :)

Dar Oprea ce vrea să comunice prin Deschide Iaşul? O fi şi Iaşul resigilabil? ;)

Daca ar fi să facem analogia cu Milka,  am înţelege că vrea să facă mari schimbări, să dezvolte mai mult oraşul, să îl deschidă spre nou, dar cine ştie ce va urma? Campaniile spun multe, alegerile decid iar promisiunile … se uită… :(

...mehr gibts Mittwoch!